Entries by Yuri Shub

7 Reasons Why Your Hotel Fails With Direct Bookings

Hoteliers all over the world are working hard to get ahead of OTAs on the Direct Booking battlefield. Some of them succeed, some of them do not. Russian legendary writer, Leo Tolstoy, says in his famous Anna Karenina that “All happy families are alike; each unhappy family is unhappy in its own way.” If we […]

This is how hotels should use Facebook to grow direct bookings

Facebook is probably the greatest marketing platform for small & medium businesses such as hotels. It has many great marketing products and features such as: Facebook business pages, Facebook ads, Messenger, Groups, Marketplace, Dynamic travel ads, and more. The technology plays a huge role, and a basic understanding of Facebook’s technology is required to conduct […]

The Ultimate 40-Day Plan to Reduce OTA Commissions

OTAs are good for you only when you can utilize them in your favor, as a part of a well-conducted distribution and marketing strategy. But you already know it. You know that when OTAs take over, when your revenue is completely dependent on their performance – it’s time for a change; it’s time to take […]