Privacy Policy


1. Introduction

1.1.     We, SeatID Ltd. DBA as BookingDirection (“We“, “Us“, or “Our“), respect the privacy of the users and visitors of Our application (“Application“) and/or service (“Service”), and are committed to protect the information that Our users (“User” or “You“) share with Us.

1.2.     We believe that You have the right to know our practices regarding the information We may collect when use the Service. The guidelines contained herein apply to your use of the Application and/or Service.



2. Which information may we collect with regards to Our Users?

2.1.     We collect Non-identifiable and anonymous information (“Non-personal Information“). To put it simply, we have no idea what is the identity of the User from which we have collected the Non-personal Information.

The Non-personal Information We gather consists of technical information and behavioral information, including, among others, the following:

Technical information:

– IP address (e.g.

Behavioral information:

– Travel destinations;

– Preferred Dates

– Preferred Room Type;


3. How do we collect information on our Users?

We collect information through Your use of the Application and/or Service. In other words, when You use the Application and/or Service We are aware of Your usage of the Service and may gather, collect and record the information relating to such usage. For example, the preferred dates, Your room preferences and destinations, hotel You use, etc.


4. What are the purposes of the collection of information?

Non-personal Information is collected in order to:

4.1.       Learn about general trends on Our Application and/or Service, and enhance the User’s experience of the Application and/or Service (e.g. We determine the Users’ preferences, their popular travel destinations, dates, room types, etc.).

4.2.        Provide hotels, booking providers, etc. (“Provider(s)“) which incorporated Our Application on their applicable websites, with statistic information of Users’ preferences regarding dates, room types and conversion metrics.


5. Sharing information with third parties

WE WILL NEVER SHARE YOUR PERSONAL INFORMATION EXCEPT FOR THE FOLLOWING CASES: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy Policy, and the Application Terms of Use, as applicable, including investigation of potential violations of them; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to claims that any content published on the Application and/or Service violates any right of a third-party; (e) to respond to claims that contact information (e.g. phone number, name, etc.) of a third-party has been posted on the Application and/or Service or transmitted without their consent or as a form of harassment; (f) to protect Our rights, property, or personal safety and those of our users or the general public; (g) if We undergo any change in control, including by means of merger, acquisition or purchase of all or substantially all of Our assets of Company; (h) in order to provide You with Our services and with related services, including the ability to book a hotel room; or (i) pursuant to Your approval, in order to supply certain services the User has requested from Us.


6. Direct Marketing

You hereby agree that We may use your contact details you provided us with for the purpose of informing you regarding additional products and services which may interest you, and to send to you other marketing material, transmitted to the e-mail address you have provided, whether by ourselves or by designated third parties on our behalf, such as the Providers. You may withdraw your consent via sending a written notice to BookingDirection by e-mail to the following address:, or alternatively, responding to the e-mail transmitted to you and asking to be unsubscribed.


7. Cookies & Local Storage

When a User uses Service, We may use industry-standard technologies such as “cookies”, Flash and/or Silverlight (or similar technologies), which store certain information on your computer (“Local Storage“) and which will allow Us to track the User’s behaviour in the Application and/or Service and make the User’s browsing more convenient and effortless. It is easy to prohibit the Local Storage option. Most browsers will allow the User to erase cookies from their computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. In order to erase or disable the Local Storage option in Flash or Silverlight You should use the settings option of Flash/Silverlight according to the specific instructions provided by the technology provider. However, if You block or erase, cookies, or change the settings of Flash and/or Silverlight, Your online experience may be limited.


8. Security

We take a great care in maintaining the security of Our Application, Service and Users’ information and in preventing unauthorized access to it through industry standard technologies and internal procedures. However, We do not guarantee that unauthorized access will never occur.


9. Information received from Third Party Sites

We receive Non-personal Information from third party websites, such as the dates, number of guests, room tyme, etc. (“Third Party Information“), only if the Third Party Information is necessary for the delivery of certain services You have requested.


10. Changes to the Privacy Policy

The terms of this Privacy Policy will govern the use the Application and/or Service and any information collected therein. We reserve the right to change this policy at any time, so the User is encouraged to re-visit this page frequently. In case of any material change, we may post a clear notice on the Application.

Changes to this Privacy Policy are effective as of the stated “Last Update” and your continued use of the Application and/or Service on or after the Last Update date will constitute acceptance of, and agreement to be bound by, those changes.


11. Advertising

We use Google AdWords Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the TriggerApp website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. Visit this link to control your privacy settings for Google:

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Mattress Firm convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users. Visit this link to control your privacy settings on Facebook: Read more about Facebook’s privacy policy here:


12. Questions

For any questions (or comments) concerning this Privacy Policy, please send Us an email to the following address:, and We will make an effort to reply within a reasonable timeframe.

Last Revised: March 12, 2018.